Top-Shelf Tip No. 241:

"When people are financially invested, they want a return. When people are emotionally invested, they want to contribute."

Simon Sinek

Create A Positive, Productive Workplace

I once worked in a setting that was not a happy place. My boss always had her door closed and did not welcome questions or conversation, which created an isolated environment. Plus, the company's structure was continually changing, so job security was always in question. And there was a definite pecking order of favorite employees, causing animosity among teammates. Working in an environment like this can be stressful, distracting and downright depressing.

In this issue of Promotional Consultant Today, we share a model for creating a happy workplace by looking to one of the most cheerful places on earth—the North Pole—and Santa's workshop. Human resources expert Susan Heathfield has studied the elves who work there (well, the concept anyway), and says they are always happy and continue to meet production demand for toys as the world's population of children increases. Based on this model, here's what Heathfield says are the keys to a creating a happy workplace.

Create a purpose. Santa's elves have a higher purpose than themselves by providing little boys and girls all over the world with exactly what they want for Christmas. Bringing joy through their work and knowing that they are participating in an activity that impacts millions in a positive way brings a sense of purpose and happiness.

Know your customer. Elves have a customer intelligence gathering system that allows them to get up close with customers—literally. They get to see people in shopping centers all over the world and ask them what they want. Elves listen and they build intelligence on the customer. These insights are rewarding in allowing them to be targeted in their work. And by meeting the customer needs, they have happy customers who will refer their work to others.

Create a sense of security. Elves feel totally needed and secure in their employment. Santa simply can't serve the entire world on his own. It takes a spirit of teamwork between the elves, reindeer and the entire North Pole operations team. Elves have lots of customer orders and they know they will never run out of work. Job security and teamwork are desirable conditions to create happy employees.

Live the mission and vision. Elves have clear direction. They must meet the goal of delivering presents on Christmas Eve. They must do whatever it takes to make that delivery happen. And they have a vision: to create joy for boys and girls around the world. It's an aspiration that keeps the elf team motivated and focused, and when they hit their goals, the impact is highly rewarding. Elves know they make a difference to millions of lives.

Have an open-door policy. One key principle at the North Pole is that jolly old elf, Santa. He creates an atmosphere of laughter and trust, yet he motivates and delegates across the elf teams. He doesn't play favorites because every elf matters to get the work done, and every elf's ideas are seriously considered. Santa creates an environment in which he's approachable by all elves, no matter their roles.

Tap into these elf-friendly tips to create a happy and productive workplace for your team in 2018.

Source: Susan Heathfield is a human resources expert. She is a management and organization development consultant who specializes in human resources issues and in management development to create forward-thinking workplaces. She is also a professional facilitator, speaker, trainer and writer.

Compiled by Cassandra Johnson

Share this content with your clients (without the ad) by clicking the ClientSafe button below.


Promotional Consultant Today, in case you missed it.
Five Ways To Maintain Brand Value
Read Article
Avoid These Small-Business Expansion Mistakes
Read Article
Six Key Steps For Successfully Merging Brands
Read Article
Prepare Wisely For A Business Acquisition
Read Article
Five Steps To Close Sales Before Year End
Read Article

Promotional Products Association International
3125 Skyway Circle North
Irving, Texas 75038-3526

Phone: 888-I-AM-PPAI (426-7724)

Fax: 972-258-3004